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Found 4 essays matching the above criteria.

  1. 1. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Anthony Ezeh; [2023]
    Keywords : : Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

    Abstract : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. READ MORE

  3. 2. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Maria Gutehall; Mhd Omar Korabi; [2015]
    Keywords : Alumni; Relationship Marketing; Loyalty; Services; Surprises; Branding; Benchmark; social Media and Promotions;

    Abstract : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. READ MORE

  4. 3. Har mediebyråer framtidstro på papper som kommunikationsmedel?

    University essay from SLU/Dept. of Forest Resource Management

    Author : Anna Ahlgren ; Moa Olsson; [2012]
    Keywords : Annonsering; reklaminvestering; kvalitativ metod; tryckta kommunikationskanaler;

    Abstract : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. READ MORE

  5. 4. Factors influencing attendance of ice hockey games in Sweden

    University essay from IHH, Företagsekonomi

    Author : Maxim Arzhilovskiy; Kirill Priyatel; [2012]
    Keywords : Attendance; demand; sports marketing; ice hockey; Elitserien;

    Abstract : Commercialization of sport has been growing since 80s and club owners tend to pay more and more attention not just to cups and titles but to commercial success as well. Nevertheless, fans are still the key source of revenues. Besides direct spending while attending games popular clubs and crowded stadiums grab attention of generous advertisers. READ MORE