Essays about: "mature consumers"
Showing result 21 - 25 of 27 essays containing the words mature consumers.
-
21. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE
-
22. Factors affecting the small-scale production of artisan meat : A study of livestock farming in Sweden
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : This paper examines the structure of livestock farming and of the meat industry in Sweden, focusing on possibilities for small-scale farmers to develop, whether individually or in a group, self-sufficient systems of high quality meat production. The four areas identified as presenting structural difficulties (and in some cases opportunities) to small-scale producers are: i) the centralized structures of downstream production: this includes slaughterhouses and food retailers, and even farming practices; ii) existing cooperatives in the meat sector, which do not cater to the needs of the focus group; iii) subsidies granted by the European agricultural policy; and iv) the preferences and concerns of consumers and food retailers. READ MORE
-
23. Experience of Policy Instruments used to promote renewable energy - Case study of Maharashtra, India
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Policy instruments are used to support the introduction and diffusion of renewable energy technologies as the cost of renewable energy is generally higher than fossil-based energy. The commonly used policy instruments for supporting renewable electricity are quota-based system and the price based feed-in system. READ MORE
-
24. Study of Reliable Multicast for IPTV Service
University essay from Blekinge Tekniska Högskola/Avdelningen för telekommunikationssystemAbstract : Internet Protocol Television (IPTV) is a service on the Internet where digital TV signal data is delivered to the participants using the Internet Protocol (IP). IPTV promises to provide many TV channels with lower price for operators, lower price for consumers and it is also distributed more efficiently than using the nowadays prevalent coaxial cable distribution. READ MORE
-
25. BMW A Company Analysis
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. READ MORE
