Essays about: "netnography online shopping"

Found 2 essays containing the words netnography online shopping.

1. 1. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
   Keywords : online customer experience; customer experience; fast fashion; Business and Economics;

   Abstract : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. READ MORE

3. 2. “Close Enough”: A Cultural Analysis of Plant-Based Meat Consumption in Everyday Food Practices

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Sahra Rosenkvist; [2019]
   Keywords : meat; meat substitutes; animal-based meat; plant-based meat; performance; practice; commensality; narrative theory; semiotics; memory; food memory; ritual; myth; embodied memory; mocked meat; meat analogs; plant-based eating; MACA; food; food studies; cultural analysis; cultural habits; Law and Political Science; Earth and Environmental Sciences; Agriculture and Food Sciences; Business and Economics; Social Sciences; Philosophy and Religion; Cultural Sciences; Arts and Architecture;

   Abstract : Et binlerce yıl insanoğlunun ortak gıdalarından biri ve günlük yemek uygulamalarıyla ilgili olarak farklı kültürlerde gıda hafızasının önemli bir parçası olmuştur. Günümüzde hayvan bazlı etin (ABM) ikamesi olan bitki bazlı et (PBM), çevre sorunları, hayvan refahı ve insan sağlığı gibi çeşitli motivasyonlarla Kuzey Avrupa'da yaşayan tüketiciler arasında popüler ve yaygın hale gelmiştir. READ MORE