Essays about: "new products branding"

Showing result 1 - 5 of 49 essays containing the words new products branding.

  1. 1. Developing a digital tool for innovating on circular strategies

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Matilda Larson; Alexi Ramskog; [2022]
    Keywords : ;

    Abstract : The continuing advancement of technology and increase of consumption globally in recent decades has led to severe environmental problems related to exploitation of natural resources. Circular Economy (CE) is an approach with the possibility for businesses of using material and energy resources more efficiently, keeping products or material in the loop for longer. READ MORE

  3. 2. The process of creating an identity : Designing a product series of EV chargers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Gustav Hellström; [2022]
    Keywords : Design Process; Electric Vehicle Charger; Interaction design; Product Development;

    Abstract : The world is quickly changing and the transition away from fossil fuels is occurring at a rapid pace. The car industry has experienced a radical change in the last years replacing combustion cars with electrical ones. READ MORE

  4. 3. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
    Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

    Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE

  5. 4. The greater good initiatives of country branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Keywords : Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. READ MORE

  6. 5. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Micaela Drugge; Emma Svensson; [2021]
    Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE