Essays about: "newspaper marketing"

Showing result 6 - 10 of 13 essays containing the words newspaper marketing.

  1. 6. The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sandra Ilar; [2014]
    Keywords : The Hunger Games; Lionsgate; Film Marketing; Viral Marketing; Fans; Fandom; Fan Labor; Digital Labor; Word of Mouth; Social Media; Twitter;

    Abstract : This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. READ MORE

  3. 7. Har mediebyråer framtidstro på papper som kommunikationsmedel?

    University essay from SLU/Dept. of Forest Resource Management

    Author : Anna Ahlgren ; Moa Olsson; [2012]
    Keywords : Annonsering; reklaminvestering; kvalitativ metod; tryckta kommunikationskanaler;

    Abstract : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. READ MORE

  4. 8. The World in a Tabloid Fromat

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Alexandru Nastase; [2012]
    Keywords : ;

    Abstract : The objective of this research project is to investigate the beliefs of eight Swedish journalists with reference to the controversial phenomenon of tabloidization and to unravel the impulses and the factors that are leading more and more publications to sensationalize their news content. Since this topic has been touched upon by previous research, the present thesis actions are directed towards a more particular research angle which has the intention to fill a less explored gap of the research area. READ MORE

  5. 9. "The trustworthy Friend" - A study of the relation between organisational communication and member identification at a Swedish media organisation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Doreen Kreutzer; Heidi Walldén; [2011]
    Keywords : identification; ambassadorship; corporate branding; co-creation; mirror image; autocommunication; sensemaking; media organisations; Social Sciences;

    Abstract : In order to increase trustworthiness and obtain societal legitimacy, media organisations want their members to become ambassadors. But becoming an ambassador requires identification. Often management tries to foster identification by implementing organisational values without including members in the process of constructing such values. READ MORE

  6. 10. Differences in Use of CRM Systems in a Sales Context

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Tuomas Ollilainen; Annica Rosengren; [2011]
    Keywords : CRM; Management Control Systems; Marketing;

    Abstract : Non-selling activities, such as sales planning, teamwork, sales support, sales tracking, etc., are important parts of sales activities in any company. Earlier research has shown that the difference between effective and less-effective organizations can be found in the performance of the non-selling activities. READ MORE