Essays about: "segmentation, targeting and positioning"

Showing result 1 - 5 of 7 essays containing the words segmentation, targeting and positioning.

  1. 1. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  3. 2. An Evaluation of the Marketing Process in B2B and B2C Startups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Farzana Madosh; Betty Ålander; [2019]
    Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

  4. 3. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

    University essay from Högskolan Väst/Avd för företagsekonomi

    Author : Xie Mengting; Xudong Zhang; [2015]
    Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

    Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE

  5. 4. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Bergström; Jon Ones; [2013]
    Keywords : Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

    Abstract : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. READ MORE

  6. 5. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

    University essay from Företagsekonomiska institutionen

    Author : Hongmi Chen; Ji Zhou; [2013]
    Keywords : China self-owned car brands; positioning strategy; target market; brand image;

    Abstract : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. READ MORE