Essays about: "social media corporate communication"

Showing result 11 - 15 of 73 essays containing the words social media corporate communication.

1. 11. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
   Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

   Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

3. 12. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE

4. 13. The Royal Family, ...and they lived NOT so happily ever after.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Andersson; Emelie Blennow; Emma Tyledal; [2022]
   Keywords : The Royal Family; Uncontrolled-communication; Whistleblowing Corporate Brand Management; Brand Reputation.; Business and Economics;

   Abstract : Once upon a time, in a kingdom not that far away, a royal wedding took place between Prince Harry of Great Britain and the American actress Meghan Markle. It had been love at first sight, and with high expectations of life as a married woman, Meghan entered her new family filled with joy for what the future might hold. READ MORE

5. 14. Corporations, Social Movements, and Social Media. Investigating Corporate Engagement with the Black Lives Matter Movement on Twitter.

   University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Author : Nils Lange; [2021-07-27]
   Keywords : Corporate Communication; Social Media; Social Movement; Black Lives Matter; Engagement; Twitter; Dialogue Theory; Public Relations; Strategic Communication;

   Abstract : The thesis investigates to what extent corporations engage with the Black Lives Matter (BLM) movement on Twitter. The purpose is to facilitate a better understanding of corporate communication on social media in general, and around social movements in particular. READ MORE

6. 15. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
   Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

   Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE