Essays about: "social media corporate communication"

Showing result 6 - 10 of 73 essays containing the words social media corporate communication.

  1. 6. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  3. 7. With great power comes great social responsibility

    University essay from

    Author : Eric Björklund; Johan Börjesson; [2022]
    Keywords : CSR; Trustworthiness; Trust; Transparency; Authenticity; Euphemisms; Social Media; CSR; Trovärdighet; Tillit; Transparens; Äkthet; Eufemismer; Sociala Medier;

    Abstract : The overall vagueness of words and sentences can show differences in meaning and perceptions. Applying this to Corporate Social Responsibility (CSR) initiatives can end up being misleading, especially in an online setting such as social media, which has shown as a preferable medium for these kinds of messages. READ MORE

  4. 8. CSR communication of Premier League clubs on social media. The impact of winning and revenue

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Felix Kunst; [2022]
    Keywords : CSR; CSR Communication; Premier League; social media; Facebook; Twitter; Instagram; TikTok; revenue; winning teams; loosing teams; midfield teams;

    Abstract : Introduction: In recent years, social media communication has significantly affected the way organizations are sharing information. Social media platforms are shown to be one of the most important forms of communication also for the intent of Corporate Social Responsibility. READ MORE

  5. 9. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  6. 10. Social media's role in company transperency : A qualitative study of private firms in northern Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Terese Ohlsson; [2022]
    Keywords : transperency; social media; CSR; communication; private firms.;

    Abstract : The interest in company transparency has increased in the last years. This has been a demand from customers and other stakeholders after witnessing numerus scandals by big companies. Along with this, being transparent has also become a goal for a lot of companies today. READ MORE