Essays about: "social media corporate communication"

Showing result 21 - 25 of 73 essays containing the words social media corporate communication.

  1. 21. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

  3. 22. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

    University essay from Umeå universitet/Företagsekonomi

    Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
    Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

    Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE

  4. 23. "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Wencke de Vries; [2021]
    Keywords : Facebook; discourse analysis; strategic communication; corporate hypocrisy; perception; Social Sciences;

    Abstract : Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. READ MORE

  5. 24. Understanding Institutional Influences on Environmental and Social Responsibility in Family-Run Wineries : A look at US and Hungarian CSR practices

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Brandie Still; Veronika Thernesz; [2020]
    Keywords : wine; sustainability; family-run businesses; winery; wine industry; social responsibility; Corporate Social Responsibility CSR ; future generations; institutional theory;

    Abstract : Purpose – The purpose of the research is to explain how and why the internal and external influences faced by family-run wineries affect their CSR practices and communication through institutional theory and stakeholder theory. Methodology – Ten wineries were analyzed in winemaking regions in Hungary and the US, of which nine semi-structured interviews were undertaken with family members and employees. READ MORE

  6. 25. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE