Essays about: "social media corporate communication"

Showing result 16 - 20 of 73 essays containing the words social media corporate communication.

1. 16. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

3. 17. Communication strategies in a value-related crisis : case study of Oatly

   University essay from SLU/Department of Molecular Sciences

   Author : Alexandra Steinwall; [2021]
   Keywords : Corporate social responsibility; crisis communication; crisis response; CSR communication; CSR crisis; food industry; food sector; situational crisis communication theory; sustainability; value-related crisis;

   Abstract : The global food system faces great challenges in terms of sustainability. The access to food is unevenly distributed and one third of the population is either suffering from micro deficiencies or from a high calorie intake. READ MORE

4. 18. Stuck in the tar? The implications of Canadian mainstream news media representations of a just [energy] transition from Alberta's bitumen sands

   University essay from Lunds universitet/LUCSUS

   Author : Alicia Gowan; [2021]
   Keywords : Alberta Oil Sands; climate communication; Just Transition; fossil fuel hegemony; sustainability science; Canada; Social Sciences;

   Abstract : Alberta’s Tar Sands are one of the most environmentally and socially destructive fossil fuel projects on Earth. Socio-political resistance or acceptance will determine the Tar Sands’ future: whether production continues or whether it is phased out to ensure meaningful climate action in Canada. READ MORE

5. 19. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
   Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

   Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE

6. 20. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Cederberg; Sophie Johansson; [2021]
   Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

   Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE