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Showing result 1 - 5 of 73 essays matching the above criteria.

1. 1. Analysing CSR reporting over the years, company size, region, and sector through dictionary-based text mining

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Anuj Singhvi; Dorna Jahangoshay Sarijlou; [2023]
   Keywords : Corporate Social Responsibility; Sustainability Reporting; Natural Language Processing; Text Mining; CSR Dictionaries;

   Abstract : As Corporate Social Responsibility (CSR) reports become more prevalent and systematised, there is a strong need to develop approaches that seek to analyse the contents of these reports. In this thesis, we present two valuable contributions. READ MORE

3. 2. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

4. 3. Understanding teleworking after Covid-19 : Researching office workers in Denmark - a qualitative study on teleworking motivations, experiences and strategies of employees living and working in Copenhagen

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Thomas Korver; [2023]
   Keywords : Teleworking; qualitative case study; media; communication; Social Sciences;

   Abstract : This qualitative case study provides a communication-driven perspective into the functioning of teleworking in the post-Covid Danish work society. Teleworking, performing office work outside of the conventional office space by using ICTs, became part of the modern-day work arrangement of many employees, mainly due to the severe effects of the Covid-19 pandemic on the world economy. READ MORE

5. 4. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Laura Termöllen; [2023]
   Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

   Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE

6. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE