Essays about: "social media fashion branding"

Showing result 1 - 5 of 9 essays containing the words social media fashion branding.

1. 1. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

3. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

4. 3. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

5. 4. The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Cecilia Sion; Yasmine Nehmé; [2021]
   Keywords : fashion collaborations; sustainable fashion; communication of sustainability; fashion communication; millennial consumers;

   Abstract : The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. READ MORE

6. 5. Fashion Week: Lead or Be Led

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rasha Moulla; Viivi Hyvönen; [2020]
   Keywords : Fashion week; Copenhagen; Paris; Sustainability; Brand; Communication; Business and Economics;

   Abstract : The purpose of this paper is to investigate in what ways sustainability is communicated in the branding of Fashion Week, both in Paris, France, and Copenhagen, Denmark. To achieve the purpose of the thesis and to answer the study's research question, a qualitative document study has been conducted by analyzing media content. READ MORE