Essays about: "sponsored Content"

Showing result 6 - 10 of 27 essays containing the words sponsored Content.

  1. 6. The differences in how Al-Jazeera and Al-Arabiya presented the Israeli Prime Minister’s First Visit to Bahrain : A discourse analysis of four articles

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Omran Khasawneh; [2022]
    Keywords : Normalization; Al-Jazeera; Al-Arabiya; Bahrain; Israel; WPR;

    Abstract : This study examines how Al-Jazeera and Al-Arabiya, both state-sponsored media, presented the Israeli prime minister’s first official visit to Bahrain in February 2022. The study aims to show differences in the written presentation of the same news in the light of the two different editorial positions of the two channels. READ MORE

  3. 7. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Marilyn Palin; Wilma Sköld; [2022]
    Keywords : Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

    Abstract : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. READ MORE

  4. 8. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  5. 9. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  6. 10. Facebook Eavesdropping Through the Microphone for Marketing Purpose

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Zerina Tulek; Louise Arnell; [2019]
    Keywords : Eavesdrop; microphone; advertisement; privacy.;

    Abstract : Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. READ MORE