Essays about: "sports organizations"
Showing result 11 - 15 of 69 essays containing the words sports organizations.
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11. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. READ MORE
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12. Female Fans in Formula 1 : A Qualitative Study of Spanish Female Fans’ Behaviours, Attitudes, and Motivations towards F1 and its Consumption through Twitter
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Sports fandoms, historically, have been categorized as a male domain, even in academic studies. Therefore, as Formula 1 has been a sport with a remarkable increase in digital engagement and women are one of their main target audiences, I study Spanish F1 female fans’ behaviours, attitudes, and motivations towards F1 and Twitter as part of their fan experience. READ MORE
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13. CSR communication of Premier League clubs on social media. The impact of winning and revenue
University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)Abstract : Introduction: In recent years, social media communication has significantly affected the way organizations are sharing information. Social media platforms are shown to be one of the most important forms of communication also for the intent of Corporate Social Responsibility. READ MORE
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14. Mental Health Management of Male and Female Athletes in Sports Organizations During the COVID-19 Pandemic
University essay from Lunds universitet/Institutionen för psykologiAbstract : Background: Mental disorders, symptoms of mental illness, and prevalence rates of such among athletes are equal to or exceed those of the general population, and research findings have suggested that athletes have more risk factors than the general population during the COVID-19 pandemic due to the far-reaching consequences COVID-19 restrictions have had on the world of sport. The study aimed to compare athletes’ mental health at the ‘end’ of the pandemic with non-athletes, and whether non-athletes and athletes received mental health support during the pandemic and how it affected their mental health. READ MORE
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15. Conceptualizing A Digital Bridge in Sports Entertainment
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : The Covid-19 pandemic was detrimental to many industries and the sports industry was no exception. Due to ceased activity and financial deficit, sports organizations now look towards directing resources to developing digital technologies to enhance the customer experience. READ MORE
