Essays about: "the role of e-commerce in business"

Showing result 1 - 5 of 31 essays containing the words the role of e-commerce in business.

1. 1. Freight Transport in the Car-Free City : Towards a more sustainable urban freight sector

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Melisa Marta; [2023]
   Keywords : Car-free city; sustainable urban freight transport; urban consolidation center; cargo bicycles;

   Abstract : Freight transport of goods is an indispensable part of everyday life. Without it there would be no delivery of products such as food, water, construction material, technology, furniture, clothes and society, as we know it today, would collapse.  However, there are more and less sustainable ways of transporting goods. READ MORE

3. 2. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
   Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

   Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

4. 3. Click, Shop, Done

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
   Keywords : Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

   Abstract : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. READ MORE

5. 4. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

6. 5. The Impact of Instagram Influencers on Consumer Purchasing Intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE