Essays about: "theory of a hotel industry"

Showing result 16 - 20 of 20 essays containing the words theory of a hotel industry.

1. 16. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Kristina Magnusson; [2014]
   Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

   Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

3. 17. Sponsorship Portfolio : Empirical study of the decision process

   University essay from Ekonomihögskolan, ELNU

   Author : Audrey Rogers; Evangelia Banti; [2012]
   Keywords : Sponsorship; portfolio; motivations; objectives; evaluation; decision-making process; bank industry; hotel industry.;

   Abstract : Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. READ MORE

4. 18. The Employees' Roles on Service Delivery : Case Study on Haibin Hotel & Westin Hotel in China

   University essay from Avdelningen för ekonomi

   Author : Zhiman Liang; Xin Ye; [2010]
   Keywords : People; Service culture; Human resource strategy; Employee; Service delivery; Hotel;

   Abstract : Aim: Nowadays, China‟s hotel industry has developed rapidly and makes a great contribution to service industry. Nevertheless, there are still various problems in the hotel industry. There is a lack of suitable human resource strategies to develop employees qualitatively and quantitatively, which is the main internal reason. READ MORE

5. 19. Spreading the Online Word-of-Mouth - A Study on the Impact of Feedback in the Online Hotel Reservation Industry

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Anna Möller; [2009]
   Keywords : reputation; online feedback; hotels; feedback mechanism; behaviour; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : In this paper we empirically analyse if feedback systems at online hotel booking websites affect the behaviour of partner hotels by providing them with an incentive to invest in better quality to please their customers. This is done by creating a model to forecast the expected behaviour of partner hotels and thereafter performing a number of statistical tests on review data from the online hotel reservation agency Booking. READ MORE

6. 20. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Andreas Mård; Patrick Jonasson; [2007]
   Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

   Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE