Essays about: "thesis in marketing consumer goods"

Showing result 21 - 25 of 35 essays containing the words thesis in marketing consumer goods.

1. 21. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

3. 22. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

   University essay from Ekonomihögskolan, ELNU

   Author : Lisa Johansson Stenberg; Jerry Koskela; [2011]
   Keywords : ;

   Abstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE

4. 23. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

   University essay from Företagsekonomiska institutionen

   Author : Mikael Forsberg; Sara-Maria Löfvenberg; [2011]
   Keywords : Branding; Consumer Behavior; Consumer Value Creation; Decision-making; Differentiation; Eco; Ecological; Environmentally Conscious Behavior; Fast Moving Consumer Goods FMCG ; Green Consumer; Green Marketing; In-store marketing; Marketing; Organic; Purchase decision; Socially Desirable; Value Creation.;

   Abstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE

5. 24. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

   University essay from Lunds universitet/Förpackningslogistik

   Author : Magnus Fagerlund; Jonas Körner; [2010]
   Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

   Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

6. 25. Logistics Management in Retail Industry : A case study of 7-Eleven in Thailand

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Latika Supasansanee; Patthaveekarn Kasiphongphaisan; [2009]
   Keywords : 7-Eleven Thailand; Logistics; Retail Convenience; Distribution Center and Warehouse; IT-Apply in retail store; Competitive advantage;

   Abstract : Master’s thesis in International Logistics and Supply Chain Management Title:  Logistics Management in Retail Industry: a case study 7-Eleven in Thailand Author:  Latika Supasansanee and Patthaveekarn Kasiphongphaisan Tutor:     Susanne Hertz and Benedikte Borgström Date:      June 1, 2009 Keywords: 7-Eleven Thailand, Logistics, Retail     Convenience, Distribution Center and Warehouse, IT-Apply in retail store, and Competitive advantage Introduction: In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how 7-Eleven company manages its logistics activities, distribution and applying information technology to achieve competitive advantages. READ MORE