Essays about: "thesis of entrepreneurial marketing"
Showing result 1 - 5 of 31 essays containing the words thesis of entrepreneurial marketing.
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1. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE
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2. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development
University essay from Umeå universitet/FöretagsekonomiAbstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE
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3. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes
University essay fromAbstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE
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4. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE
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5. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE