Essays about: "use of IT for CRM implementation"

Showing result 1 - 5 of 15 essays containing the words use of IT for CRM implementation.

  1. 1. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Yen Dinh; Maya Fogelberg; [2023]
    Keywords : Gamification; secondhand e-commerce; game elements;

    Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

  3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Klara Larsson; Freja Ling; [2023]
    Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

  4. 3. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Paul Edlund; Axel Holmner Härgestam; [2020]
    Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

  5. 4. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

  6. 5. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Per Hansson; Anton Persson; [2017]
    Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

    Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE