Essays about: "what are the significance of the study consumer behaviour"
Showing result 1 - 5 of 6 essays containing the words what are the significance of the study consumer behaviour.
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1. Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The current study examines the association between seven variables: environmental sustainability, perceived functionality, social influence, price value, hedonic motivation, uniqueness, and technology habit with the purchase of second-hand clothing on peer-to-peer platforms on a regular basis. Theoretical perspective: Venkatesh, Thong and Xu’s (2012) Extended Unified Theory of Acceptance and Use of Technology was used. READ MORE
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2. The impact of delivery lead time on customer conversion
University essay from Lunds universitet/ProduktionsekonomiAbstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE
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3. What drives purchase intention towards ethical products? : A study using modified theory of planned behaviour
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Course/Level: 2FE21E Undergraduate Bachelor Thesis Authors: Anders Ly, Sarina Strahm and Yiling Zhou Tutor: Dan Halvarsson Examiner: Åsa Devine Title: What drives purchase intention towards ethical products? A study using modified Theory of Planned Behaviour Keywords: Consumer behaviour, theory of planned behaviour, moral obligation, self-identity, consumer attitude, attitude towards ethical products, perceived behavioural control, ethical products Background: In recent days, consumers have become incrementally attentive of environmental issues, whereas various researches have suggested that raised awareness and the significance in consuming ethical products are supposed to affect the purchase intention of consumers. To further understand the consumers, theory of planned behaviour served as the theoretical foundation of this study. READ MORE
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4. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.
University essay from KTH/Medieteknik och interaktionsdesign, MIDAbstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE
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5. The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges. READ MORE