Essays about: "Attitudinal loyalty"

Showing result 21 - 25 of 25 essays containing the words Attitudinal loyalty.

  1. 21. The Impact of Service Recovery on Customer Loyalty (Case company: Swedbank)

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Arshad Younas; Hasina Jan; [2012]
    Keywords : Service Recovery; Customer Loyalty; Swedbank;

    Abstract :  Abstract  Purpose - Purpose of given study is to analyse the impact of service recovery measures on customer loyalty by considering a Case company Swedbank. Both primary and secondary data have been collected for this paper. In primary data interviews and questionnaires are used. READ MORE

  3. 22. The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting : A study of the European body builder market

    University essay from Företagsekonomi

    Author : Jenni Hagman; Elisabet Sjöberg; [2012]
    Keywords : Beneficial attributes; satisfaction; loyalty; behavioral loyalty; attitudinal loyalty; B2B; industrial decision making;

    Abstract : .... READ MORE

  4. 23. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

  5. 24. Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : David Bredberg; Johan Holmquist; [2009]
    Keywords : consumer-based brand equity; brand loyalty; consumer involvement; consumer behavior;

    Abstract : Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior. The purpose of this dissertation is to explore the affect brands have on consumer involvement. READ MORE

  6. 25. The New Music Industry : - Understanding the Dynamics of the New Consumer of Music

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Markus Salmela; Sakari Ylönen; [2009]
    Keywords : music industry; music piracy; consumer behavior; artist liking; artist loyalty; attitudinal factors; piracy intentions;

    Abstract : The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e. READ MORE