Essays about: "Attitudinal loyalty"

Showing result 6 - 10 of 25 essays containing the words Attitudinal loyalty.

1. 6. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Jacob Lundberg; Emil Svensson; [2022]
   Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

   Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

3. 7. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
   Keywords : Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

   Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE

4. 8. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Gustav Andersson; Olivia Lindgren; [2022]
   Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

   Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE

5. 9. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

6. 10. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
   Keywords : Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

   Abstract : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. READ MORE