Essays about: "B2B Marketing"

Showing result 6 - 10 of 153 essays containing the words B2B Marketing.

1. 6. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

3. 7. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

4. 8. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Elin Adolfsson; Ida Kucera; [2023]
   Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

   Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

5. 9. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Kevin Nermark; [2023]
   Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE

6. 10. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lisa Svensson; Sanna Eriksson; [2022]
   Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE