Essays about: "Brand love"

Showing result 26 - 30 of 35 essays containing the words Brand love.

  1. 26. Why Do We Hate Brands? : A qualitative study of how the dark side of branding is influenced by group identification

    University essay from Umeå universitet/Företagsekonomi

    Author : Lucas Rodrigues; Daniel Karlsson; [2015]
    Keywords : Brand Hate; Non-customers; Group Identification; Reference Groups; Perception of brands; Brand Image;

    Abstract : Abstract The purpose of this thesis was to gain a better understanding of the relatively new concept of Brand Hate. More specifically, how Brand Hate can occur in people with no to little experience with certain brands, so called non-customers. READ MORE

  3. 27. We Love the ‘Nordic Way of Life’ A study on How International Students’ Perception of Europe and the Nordic Countries Influenced their Study Abroad Decision

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Martha Koppen; [2014-12-18]
    Keywords : Nordic model; Nordic brand; Brand Europe; Nordic countries; ‘push and pull model’; ‘push-pull’ factors; international students; international student mobility;

    Abstract : This study combines theories about how international students evaluate different study abroad destinations with research regarding the Nordic Model, sometimes also referred to as the Nordic brand, and Brand Europe. The aim of this study was to explore how shared perceptions among international students about Europe and the Nordic countries can be exploited in order to market Nordic higher education globally. READ MORE

  4. 28. Love You Right Back. An Explorative Study of the Active Role of the Brand in the Consumer-Brand Relationship.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniela Klaeser; Izabelle Bäckström; [2014]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 29. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Garcin; Olle Falkenäng; [2014]
    Keywords : Relationship Marketing; Brand Relationship Quality; BRQ; Fournier; Access-based consumption; Ownership-based consumption; Carpool; Car Brands; Ford; Skoda; Volkswagen; Toyota;

    Abstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE

  6. 30. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

    University essay from Umeå universitet/Företagsekonomi

    Author : David Abrahamsson; [2014]
    Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

    Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE