Essays about: "Brand love"

Showing result 31 - 35 of 35 essays containing the words Brand love.

  1. 31. Egna märkesvaror : ICAs olika emv

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Louise Sköldberg; [2013]
    Keywords : EMV; LMV; lojalitet; varumärke; konsument; kvalitet;

    Abstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE

  3. 32. Performing Shell : The relationship between surface and substance

    University essay from Ädellab/Metallformgivning

    Author : Young geum Cho; [2012]
    Keywords : Identity game; commercial culture; package;

    Abstract : Through my study and observation of American jewelry house Tiffany, I could notice how the iconic little blue box contains not only jewellery but also the brand’s myth. The function of the Tiffany box, goes beyond what we normally associate with packaging as wrapping of a product. READ MORE

  4. 33. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lysbet De Boer; Orkun Eti; [2012]
    Keywords : Brand Relationships; Relationship Marketing; Lovemarks; Brand Love; Emotional Branding.; Business and Economics;

    Abstract : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. READ MORE

  5. 34. Love of brand : a story of an on-going romance

    University essay from Sektionen för hälsa och samhälle

    Author : Berivan Amin; Danielsson Malin; [2012]
    Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

    Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE

  6. 35. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE