Essays about: "Branding in media"

Showing result 1 - 5 of 169 essays containing the words Branding in media.

  1. 1. Branding Images : White Saviorism and Shock Appeals by BBC Three

    University essay from Malmö universitet/Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

    Author : Julianne Lindner; [2021]
    Keywords : White Saviourism; Documentary; Shock Appeals; Misrepresentation; BBC;

    Abstract : This research has focused on the representation of foreign cultures in four BBCdocumentaries. To be more precise, it looked into how public documentariesportray foreign cultures, specifically within a frame of development aid and whitesaviourism when watching documentaries by BBC Three, a channel which iscentred towards a young audience. READ MORE

  2. 2. Reimagine a safe and inviting public realm : exploring possibilities around Tensta centrum

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Afra Anika Proma; [2021]
    Keywords : Arts and Architecture;

    Abstract : Today cities across the world in different scales are struggling to achieve a sustainable living space where children are full of pride to call home. My thesis project inspired by my own journey of searching for a safe and inviting public space where I can spend my leisure time. I grew up in K.S. READ MORE

  3. 3. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Josefine Henriksson; Ola Karlsson Eriksson; [2021]
    Keywords : Tourism- and hospitality industry; Brand equity; Covid-19; Branding in social media;

    Abstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE

  4. 4. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  5. 5. The Art of Scarcity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Brüchert; Lorenzo Dirksz; Nsunge Kaniki; [2020]
    Keywords : Scarcity; Luxury Branding; Fashion Branding; Contemporary Art; Limited Editions; Business and Economics;

    Abstract : The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases. READ MORE