Essays about: "Co-branding"

Showing result 16 - 20 of 38 essays containing the word Co-branding.

  1. 16. "Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Jasmin Juzbasic; [2017]
    Keywords : high fashion; streetwear; co-branding; personal branding; collaborations; subcultures; postfashion; Cultural Sciences;

    Abstract : This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. READ MORE

  3. 17. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Kjellstrand; Ouf Samar; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

  4. 18. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Philip Lundén; [2017]
    Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

  5. 19. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  6. 20. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE