Essays about: "Collaborative Value Creation"

Showing result 31 - 35 of 43 essays containing the words Collaborative Value Creation.

1. 31. Collaboration as a mechanism for servitization in the automotive industry: The case of China and Sweden

   University essay from Göteborgs universitet/Graduate School

   Author : Ebba Bergbom Wallin; Maria Lundin; [2017-07-06]
   Keywords : Servitization; Servitisation; Collaborative Development; New Service Development; Value Creation; Automotive Industry;

   Abstract : An increasing amount of companies have starting to embrace a transition from focus purely on products to provide service offerings to customers, also termed as servitization. The automotive industry is one example which has identified the potential of creating value through services. READ MORE

3. 32. Co-Creation : A platform to create more loyal and long-term customer relationships in the aviation supply industry.

   University essay from Mittuniversitetet/Avdelningen för kvalitetsteknik, maskinteknik och matematik

   Author : Sandor Niklas; [2017]
   Keywords : Co-Creation; innovation; collaboration; customer loyalty; customer engagement; value creation; understanding customer needs; customer satisfaction; customer knowledge management; customer experience; Kvalitetsteknik; ledarskap; polismyndigheten; ledarskapsutveckling;

   Abstract : Syftet med denna studie har varit att bidra till ökad medvetenhet, förståelse och kunskap om Co-Creation. Genom att fokusera på flygindustrin som är mycket bekant för författaren är syftet med studien och forskningen att bättre förstå hur flygbolagen ser på samverkan och fördelar eller potentiella nackdelar med att använda Co-Creation för att driva ett mer integrerat samarbete mellan kunderna och leverantörer. READ MORE

4. 33. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
   Keywords : Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

   Abstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE

5. 34. The Presumed Prosumers: An observational study of the eSports experience

   University essay from Göteborgs universitet/Graduate School

   Author : Susanna Järphag; Jessica Lawson; [2016-09-22]
   Keywords : Prosumers; eSports; Co-creation; Collaborative Marketing;

   Abstract : The contribution of this article concerns the fact that consumers of the eSports experience can be regarded as prosumers. This conclusion is based on an observational study carried out at Intel Extreme Masters in Katowice. READ MORE

6. 35. The Effect of Coopetitive Interactions on Performance Outcomes : A Two-Sided Perspective on Dyadic Coopetitive Relationships

   University essay from Umeå universitet/Företagsekonomi

   Author : Thomas Duncan; Jennifer Marecki; [2016]
   Keywords : Coopetition; Dyadic Coopetitive Relationship; Coopetitive Interactions; Coopetition Outcomes;

   Abstract : The business environment has become increasingly complex and dynamic in recent years, requiring companies to compete in a fast-developing and fast-changing environment. In order for companies to maintain sustained competitive advantage and success, they increasingly engage in various forms of inter-organizational alliances, which enable the creation of value. READ MORE