Essays about: "Consumer willingness"

Showing result 16 - 20 of 157 essays containing the words Consumer willingness.

1. 16. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

3. 17. Climbing to new heights : The importance of considering passengers on the flight towards more sustainable forms of aviation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Eleanor Dowds; [2023]
   Keywords : Sustainable aviation; passengers; attitudes; SAF; biofuels; Diffusion of Innovation; Hållbart flyg; passagerare; attityder; SAF; biobränsle; Diffusion of Innovation;

   Abstract : Within the commercial aviation industry, with its ever increasing global carbon footprint rising with consumer demand, the need for more sustainable forms of aviation has become more necessary than ever. With growing demands for emission reductions and better energy management practices across all industries in initiatives such as the Paris Agreement, there has never been a more pressing time to explore the existing and potential pathways towards more sustainable forms of aviation. READ MORE

4. 18. Consumers' Interactions with Chatbots : A qualitative study about the optimization of customer service

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Marianne Chammas; Sanan Alhilali; Hibst Bekele; [2023]
   Keywords : chatbots; Artificial Intelligence; Consumer behavious; Customer service; Digitalization;

   Abstract : Research questions: How can businesses improve the trustworthiness and competence of chatbots for consumers? Purpose: The purpose is to investigate how chatbots' perceived competence and trustworthiness impact consumers' willingness to interact with them. The study             aims to identify patterns or businesses to advance  Method: The study relies on qualitative data and semi-structured interviews with consumers about their experience with chatbots. READ MORE

5. 19. Understanding Swedish Consumers’ Purchase Intentions for Green Packaged Short-Shelf- Life Food Products : An Expanding to the Theory of Planned Behavior

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Siyu Huang; Ali Ahsan Talpur; [2023]
   Keywords : ;

   Abstract : Background The climate change problem causes the importance of sustainable development. Food wastage especially short-shelf-life food product and the main focus on the consumer purchase intention towards the short-shelf-life food products in green packaging. READ MORE

6. 20. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
   Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

   Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE