Essays about: "Corporate identity"

Showing result 26 - 30 of 180 essays containing the words Corporate identity.

  1. 26. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  3. 27. I Never Learned To Type With Ten Fingers

    University essay from Konstfack/Grafisk design & illustration

    Author : Laslo Strong; [2022]
    Keywords : typography; blackletter; fraktur; history; calligraphy; typewriting; technology; type design; graphic design; family; typeface; urban; photography; fiction; slash-fiction; Second World War; Polen; Germany;

    Abstract : Luise Schröder founded a private business school in 1910 in Stettin, a city once part of Germany. With a focus on typewriting and stenography, she was a local educator of modern communication. Throughout four generations, her family was impacted by global technological developments and socio-political shifts. READ MORE

  4. 28. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Louise Andersson; [2022]
    Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

  5. 29. ‘Use your megaphones’- Managers in the Role of Corporate Ambassadors on LinkedIn

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadeh Mir; Danika Brodam; [2022]
    Keywords : Identity; Identity work; managerial identity; corporate ambassador; boundary management; control; Business and Economics; Social Sciences;

    Abstract : The primary purpose of the study is to get a deeper understanding about managers inheriting the role of corporate ambassadors on LinkedIn, and how it impacts their sense of managerial identity. One aspect of this topic is the interrogation of the blurred lines between the professional and private identities of the managers. READ MORE

  6. 30. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; Hany Wulandari; [2022]
    Keywords : Brand Management; Iconic Brands; Absolut; Sustainability; Corporate Brand Identity; Identity Matrix; Relevance; Business and Economics;

    Abstract : .... READ MORE