Essays about: "Customer insight"

Showing result 16 - 20 of 237 essays containing the words Customer insight.

  1. 16. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Pavel Kerim; Marina Borrell; [2023]
    Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

    Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE

  3. 17. Lorenz Curve for Profitable Insurance Portfolio Management

    University essay from KTH/Matematik (Avd.)

    Author : Gustaf Törner; Erik Sävenäs; [2023]
    Keywords : Lorenz curve; Gini index; multi-linerar regression analysis; Box-Cox; Insurance; Lorenzkurva; Gini index; multi-linjär regressionsanalys; Box-Cox; Försäkring;

    Abstract : Since its introduction by Max Otto Lorenz, the Lorenz curve has been utilizedin several financial contexts. By using regression analysis to approximate theclaim cost of policyholders, a vector consisting of policyholder characteristics canbe obtained. READ MORE

  4. 18. AI Chatbots and Customer Loyalty among Gen Z

    University essay from Umeå universitet/Företagsekonomi

    Author : Jacob Björkman; Maja Jansson; [2023]
    Keywords : AI Chatbot; Customer loyalty; Gen Z Attribute;

    Abstract : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. READ MORE

  5. 19. Servitization in a Heavy Equipment Company: A business model perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Fabiola L. Larco Caro; Asmaa Mohyadin Mahamed; [2022-08-18]
    Keywords : Servitization; Product-service system; Servitization transition; Servitization Readiness; Servitization challenges; Service paradox; Business model; Business model Innovation;

    Abstract : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. READ MORE

  6. 20. Stimulating employee-driven innovation - Exploring enablers for employee-driven innovation and the contribution of formal and informal innovation activities - a qualitative single-case study

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Karlsson; Klara Thorén; [2022-08-05]
    Keywords : Employee-driven innovation; inclusive innovation; consultancy industry; enablers for employee-driven innovation; formal innovation activities; informal innovation activities;

    Abstract : Innovation is a concept that has received an increased amount of attention in recent years. The concept of innovation has also developed to include a wider range of participants, including for example both open innovation and customer-oriented innovation. READ MORE