Essays about: "Customer satisfaction research paper"

Showing result 21 - 25 of 61 essays containing the words Customer satisfaction research paper.

  1. 21. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

    University essay from

    Author : Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
    Keywords : Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

    Abstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE

  3. 22. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE

  4. 23. Mobile payment analysed from the aspects of Kano model

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Krisztina Kodó; Isabel Hahn; [2017]
    Keywords : Kano Model; Customer Satisfaction; Mobile Payment; Customer Requirements; Product Attributes;

    Abstract : By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. READ MORE

  5. 24. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yaser Qayyum; [2017]
    Keywords : Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

    Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE

  6. 25. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE