Essays about: "Customer satisfaction research paper"

Showing result 11 - 15 of 61 essays containing the words Customer satisfaction research paper.

  1. 11. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
    Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

    Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE

  3. 12. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

  4. 13. Integration of Digital tools in Product Realization Process

    University essay from Jönköping University/JTH, Produktionsutveckling

    Author : Abdul Salaam; Sultan Mehmood; [2021]
    Keywords : Product realization process; Production development process; Digital Tools; Simula-tion; Emulation; Visualisation; Virtual manufacturing; Digital Twins; Human Robot Collaboration.;

    Abstract : The market has been evolving lately, with the introduction of more and more digital tools that industries are making use to improve their overall operations within the Production process. The integration of digital tools within the Product realization process has major advantages in improving production performance. READ MORE

  5. 14. The effect of social media interactivity on relationship quality

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Azin Akrami; Jinyue Yao; [2021]
    Keywords : Social media; Relationship quality; Trust; Commitment; Satisfaction; Interactivity; Responsiveness; Social influence; Media richness;

    Abstract : With the development of technology, the speed of social media development is getting fasterand faster. The relationship between the company and its customers is getting closer.Company profits are increasingly affected by the quality of the relationship betweencustomers and the company. READ MORE

  6. 15. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
    Keywords : Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

    Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE