Essays about: "Employer Branding"

Showing result 26 - 30 of 162 essays containing the words Employer Branding.

1. 26. How employers in regional Sweden can attract and retain Gen Z : The case study of Jönköpings län

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Anton Vahlström; Khazem Idlbi; Kenan Taleb; [2022]
   Keywords : Brain drain; Employer branding; Generation Z; Regional Sweden;

   Abstract : Background: Gen Z is the next generation to enter the workforce and it has become more complex to attract and retain employees. The recent trend in the job market, in which most prospective employees are from Gen Z, makes it important to investigate the demands, expectations, values, and preferences of this prospective workforce. READ MORE

3. 27. Am I not attractive anymore? : A qualitative study on how to increase attractiveness after Covid-19 for organizations within the tourism & hospitality industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Simon Nygren; Joel Lindahl; [2022]
   Keywords : Talent; talent management; talent pools; crisis; crisis effects; Covid-19 tourism; tourism; hospitality; tourism hospitality; employee turnover intention; employee commitment; employer attractiveness; employer branding;

   Abstract : As the need for similar skills across various industries has increased throughout the years, itis not mandatory to stay within the same industry or organization as you once started. Whennew opportunities take shape, people have come to compare their situation with what it couldbe like in another organization, in another industry, making the attractiveness of anorganization increasingly important, both to keep and to attract new talented employees. READ MORE

4. 28. The survival of start-ups relies on its employees : A qualitative study about how start-ups can attract employees

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Amanda Bäck; Nelly Segerqvist; Anton Karlsson; [2022]
   Keywords : Characteristics of Start-ups; Employer Branding; Employee Attractiveness; Start-up Recruitment;

   Abstract : Background: Start-ups foster economic development, create new jobs and generate economic value. However, most start-ups fail during the development phase. Generally, after five years 80% of the start-ups fail and need to shut down their business. A challenging task that start-ups need to overcome is the labour shortage within the industry. READ MORE

5. 29. Fair of Attraction? A quantitative study of the effect of recruiter friendliness and unfriendliness on perceived employer and organizational attractiveness among university students

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Rydén; Emma Folkow Renberg; [2022]
   Keywords : Employer branding; Employer attractiveness; Organizational attractiveness; Recruiter behavior; Career fair;

   Abstract : Devoting effort to being an attractive employer has become crucial for organizations and it has gained focus both in the industry as well as in research. Thus, employer branding processes such as early recruitment activities present a critical opportunity to attract future talent. READ MORE

6. 30. Talk is Cheap: The Adverse Effects of Gender Diversity Branding

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Emmy Englund; Klara Johnsson; [2022]
   Keywords : gender diversity; organizational impression management; diversity branding; behavioral integrity; organizational attractiveness;

   Abstract : To attract talent and become the employer of choice, organizations often portray themselves as committed to gender diversity. As many companies are still male-dominated in top positions however, such diversity branding often results in a misalignment between the intended diversity image and the reality within the organization. READ MORE