Essays about: "Holistic marketing of services"
Showing result 6 - 9 of 9 essays containing the words Holistic marketing of services.
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6. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g
University essay from Lunds universitet/ProduktionsekonomiAbstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE
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7. Sustainable Tourism Development in Gjirokastra : a current situation analysis
University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)Abstract : The typical tourism planning and development process can be divided into different phases: preparation (goals and objectives), research, conclusions, recommendations, implementation, monitoring & evaluation. This thesis is a part of such a development process and position itself in the research phase with the aim to create a knowledge base for future sustainable development of tourism in the world heritage city of Gjirokastra in the southern part of Albania. READ MORE
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8. Encouraging Innovation in Sustainable Tourism Development- The case of the Øresund Region
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Innovation is commongly discussed from the perspective of the manufacturing industry. Innovations can be the profitable market introduction of novelties, including new products, improved production techniques and logistics, or new ways of marketing and communication. Innovation can also be used to describe organisational and relational changes. READ MORE
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9. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE