Essays about: "International marketing"

Showing result 41 - 45 of 421 essays containing the words International marketing.

  1. 41. Communicating big data in the healthcare industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : María Castaño Martínez; Elizabeth Johnson; [2020]
    Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

    Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE

  3. 42. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Hansson; Adam Manfredsson; [2020]
    Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

    Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

  4. 43. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cajsa Granlund; Ramona Gruber; [2020]
    Keywords : Behavioral intention; attitude; subjective norm; service quality; hedonic value; utilitarian value; sport event marketing;

    Abstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE

  5. 44. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

  6. 45. A comparative study of sustainable communication on hotels’ websites

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Emma Söderholm; [2020]
    Keywords : sustainable communication; sustainability in hotels; sustainable tourism;

    Abstract : This thesis investigates how hotels communicate their sustainability efforts to their customers on their websites. As sustainability is becoming more known and more expected, businesses feel more pressure to have sustainable initiatives. READ MORE