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Showing result 1 - 5 of 20 essays matching the above criteria.

  1. 1. Towards Zero Defects in the Aerospace Industry through Statistical Process Control : A Case Study at GKN Aerospace Engine Systems

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hugo Andrén; [2020]
    Keywords : Zero Defects; Statistical Process Control; Quality Management; Industry 4.0; Aerospace Industry;

    Abstract : With the ongoing transformation of modern manufacturing systems in an industry 4.0 environment, industrial actors may see great improvements with respect to quality towards a state of near zero defects. READ MORE

  3. 2. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  4. 3. Employee engagement in CSR strategy making : Understanding SMEs’ behavior towards stakeholders and CSR

    University essay from Umeå universitet/Företagsekonomi

    Author : Jens Willem Woestenburg; Raquel Steffler Machado; [2018]
    Keywords : CSR; Corporate Social Responsibility; CSR in SMEs; Small Medium Size Enterprises; stakeholder engagement; employee engagement; stakeholder theory;

    Abstract : SMEs make up a large part of the global economy. Only in Sweden, for example, SMEs account for 61,3% of value added and employment (European Commision, 2016, p. 2). With such impressive presence, these firms exert a large impact on society and the environment. READ MORE

  5. 4. Gender Equality across Global Organizations: Towards a Framework for Increasing Gender Equality

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : MARIA NORBERG; [2018]
    Keywords : Gender; Gender Equality; Global Organizations; Change management; Culture; Cultural change; Cross-cultural management; Strategy; Diversity; Inkludering; UN; SDG; Czech Republic; Sweden; United Kingdom; United States.; Kön; Jämställdhet; Globala organisationer; Förändringshantering; Kultur; Kulturförändring; Tvärkulturell ledning; Strategi; Mångfald; Inkludering; FN; SDG; Tjeckien; Sverige; Storbritannien; USA;

    Abstract : The main purpose of this thesis is to analyze how Global Organizations work with Gender Equality, what type of challenges they experience and how they can be addressed. Secondarily, it addresses how Global Organizations can create an international Gender Equality strategy and how Gender Equality work differs among four countries. READ MORE

  6. 5. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
    Keywords : Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE