Essays about: "Key Account Management strategy"

Showing result 6 - 10 of 20 essays containing the words Key Account Management strategy.

  1. 6. Slum Upgrading and Community Participation - A case study on slum upgrading in Kibera

    University essay from Lunds universitet/Byggproduktion

    Author : Magnus Flinck; [2017]
    Keywords : Stakeholder management; stakeholder analysis; community participation; Slum upgrading; Slums; Kibera; Technology and Engineering;

    Abstract : Construction projects will affect numerous actors with various interests, needs and demands. Different project will affect different actors where their specific interests will vary depending on project type but also throughout the projects execution. These actors are today referred to as a project’s stakeholders. READ MORE

  3. 7. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE

  4. 8. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

  5. 9. Communicating ethical sourcing : the case of palm oil in the Swedish food industry

    University essay from SLU/Dept. of Economics

    Author : Ingrid Anderson; Johanna Bæcklund; [2015]
    Keywords : certification; codes of conduct; communication; ethical sourcing; food producer; palm oil; sustainable development; Sweden; transparency;

    Abstract : Palm oil has been used in processed food commodities since the 19th century. An increasing demand for regulating and ensuring a more sustainable palm oil production has resulted in various initiatives. However, these initiatives have received critique due to lack of compliance and insufficient revisions of palm oil plantations. READ MORE

  6. 10. Managing Paradox for Profitability - A case study on paradox management between Revenue- and Key Account Management within the hospitality industry

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Marc Fröhlich; Madeleine Mörch; [2015]
    Keywords : Revenue Management; Key Account Management; Tensions; Paradox; Hospitality Industry;

    Abstract : This paper describes a case study within the hospitality industry that is known for applying the accounting techniques Revenue Management and Key Account Management for revenue maximization and increasing profitability. The study aims to describe conflicts of interests between the two techniques and how these are managed within the organization. READ MORE