Essays about: "Kundnöjdhet"

Showing result 21 - 25 of 71 essays containing the word Kundnöjdhet.

  1. 21. PRODUCT MANAGEMENT SYSTEM : A BRIDGE BETWEEN THE CUSTOMER ANDCOMPANY’S BUSINESS MODEL AND STRATEGY FORNICHE COMPANIES IN OLIGOPOLY MARKETS

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Christina Berggren; [2021]
    Keywords : Business Model; Business Strategy; Business Processes; Oligopoly market; Digitalization; Dynamic Capabilities; Product Management system; SMEs; Niche companies; Affärsmodell; Affärsstrategi; Affärsprocesser; Oligopolmarknad; Digitalisering; Dynamisk kapabilitet; Produkthanteringssystem; SMF; Nischföretag;

    Abstract : For smaller niche companies in an oligopoly market to survive and grow, they need to focus on either having unique products and/or unique, more efficient internal processes compared to their larger competitors. One possible success factor for these smaller companies is to exploit the business potential found in an increasingly digitalized world. READ MORE

  3. 22. Customer involvement in the creation of a value proposition for a start-up

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Agnes Smith Jonasson; [2021]
    Keywords : Customer involvement; value proposition; value proposition canvas; start-up; EdTech sector; Kundinvolvering; värdeerbjudande; värdeerbjudande-canvas; nystartade företag; EdTech;

    Abstract : Background                   The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. READ MORE

  4. 23. A Review of Artificial Intelligence used in Assortment Planning : A Suggested Approach Applied in the Fast Fashion Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alexandra Kosovic; Jeanna Peebo; [2021]
    Keywords : Fast fashion; supply chain management; category sales planning; assortment planning; artificial intelligence; supply chain analytics; Snabbt mode; försörjningskedja; kategoristyrning; sortimentsplanering; artificiell intelligens; supply chain analytics;

    Abstract : The short life cycles and highly variable demand in the fast fashion market causes various challenges in a retailer’s supply chain management processes. The essential task at hand is to provide the right product, at the right time, and at the right place. READ MORE

  5. 24. Support Unit Classification through Supervised Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jakob Pehrson; Sara Lindstrand; [2020]
    Keywords : Chatbot; customer satisfaction; productivity; and neural networks; Chatbot; kundnöjdhet; produktivitet; och neurala nätverk;

    Abstract : The purpose of this article is to evaluate the impact a supervised machine learning classification model can have on the process of internal customer support within a large digitized company. Chatbots are becoming a frequently used utility among digital services, though the true general impact is not always clear. READ MORE

  6. 25. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE