Essays about: "Marketing Management efforts"

Showing result 16 - 20 of 63 essays containing the words Marketing Management efforts.

1. 16. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

3. 17. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Forslund; Jesper Fahlén; [2020]
   Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

   Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

4. 18. Skogsbranschens marknadsföringsinsatser riktade till barn och unga i grundskolan

   University essay from SLU/School for Forest Management

   Author : Michaela Axbäck; [2020]
   Keywords : kunskapsförsörjning; rekryteringsstrategi; samverkan;

   Abstract : Med skogen som klassrum finns möjligheter till att integrera ämnesundervisning för samtliga årskurser i grundskolan, samtidigt som eleverna får förutsättning att lära sig om samband i naturen – i praktiken. En positiv effekt av samverkan mellan näringslivet och skolan är möjligheten att bredda kunskapen hos eleverna, de framtida arbetstagarna, om branschers roll i samhället samt vilka yrken och arbetsmöjligheter som finns. READ MORE

5. 19. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

   University essay from Umeå universitet/Företagsekonomi

   Author : Sandra Norrman; Rebecca Ketola; [2020]
   Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

   Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

6. 20. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

   University essay from SLU/Dept. of Plant Breeding (from 130101)

   Author : Lotten Lundgren; [2020]
   Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

   Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE