Essays about: "Networking attitude"
Showing result 11 - 15 of 20 essays containing the words Networking attitude.
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11. Internationalization as a Necessary Evil. Why Japanese SMEs Hesitate to Expand Internationally and the Manager's Influence on Internationalization Decisions
University essay from Göteborgs universitet/Graduate SchoolAbstract : Small and Medium-sized Enterprises (SMEs) have traditionally been restricted to their domestic market but as the world becomes increasingly globalized, so do also SMEs. SMEs represent over 95 percent of the business population in most economies, and thus contribute significantly to both domestic and global economic well-being. READ MORE
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12. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE
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13. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. READ MORE
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14. Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset
University essay from FöretagsekonomiAbstract : This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. READ MORE
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15. Factors influencing users' attitude towards display advertising on Facebook
University essay from IHH, Marketing and LogisticsAbstract : Background: Researchers have investigated display advertising in the past several years from different perspectives but only in connection to traditional Web sites and not specifically for social networking sites. Facebook is the most prominent social networking site in terms of number of users and its main source of revenue is its online advertising business. READ MORE
