Essays about: "consumer brand-related activities"
Found 5 essays containing the words consumer brand-related activities.
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1. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE
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2. Advertising for a good cause or simply good advertising? A quantitative study of the brand-related and social effects of purpose-driven advertising claims.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Brands frequently engage in purpose-driven advertising where they promote a social issue, often without communicating any information about related CSR activities. Still, little is known about the effects of such purpose-driven advertising claims, both on the brands engaging in such advertising (brand-related effects) and the societies in which it is present (social effects). READ MORE
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3. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. READ MORE
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4. Factors that influence consumer purchasing decision of Private Label Food Product : A case study of ICA Basic
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. READ MORE
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5. Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset
University essay from FöretagsekonomiAbstract : This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. READ MORE
