Essays about: "Political Message"

Showing result 6 - 10 of 71 essays containing the words Political Message.

1. 6. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Johan Larsson; [2023]
   Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

3. 7. A Benjaminian Gaze on the Representation of Historical Conjunctures in the Illustrated Magazine Arbeiter-Illustrierte-Zeitung 1924-1935

   University essay from Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Author : John Norrman; [2022]
   Keywords : ;

   Abstract : Denna magistertes undersöker hur bildrepresentationer av förflutna och samtida konjunkturer används, i den tyska kommunistiska tidskriften Arbeiter-Illustrierte-Zeitung(AIZ, 1921-38) under perioden 1924-1935. Under dessa år, då tidskriften bar namnet AIZ, var den också som mest populär. READ MORE

4. 8. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvira Nordin; Elin Nygren; [2022]
   Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

   Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

5. 9. Painting, Play, and Politics : A Technical Examination of the Painting Polyxena is Sacrificed by Jacob de Wet I (ca 1610-1675) and its Cultural Contex

   University essay from Stockholms universitet/Institutionen för kultur och estetik

   Author : Joanna Kiesler Svensson; [2022]
   Keywords : Technical Art History; Multispectral Imaging; Polyxena; Jacob de Wet; Dutch Golden Age; Theatricality;

   Abstract : The study departs from a technical examination of the panel painting Polyxena is Sacrificed in the Stockholm University Collection of Art, establishing the artistic process, level of ambition, and material choices by means of multispectral imaging techniques and elemental analysis. The artist, Jacob de Wet I, was both a well-reputed Haarlem-painter who specialized in small scale history paintings and headed a mass-producing workshop which supplied the low-end art markets of Haarlem and Amsterdam. READ MORE

6. 10. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Jernberg; Vendela Angerlöv; [2022]
   Keywords : Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

   Abstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE