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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sai Krishna Babu Rajendra Prasad; [2023]
    Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

    Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE

  3. 2. Module-based pricing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martin Byström; [2021]
    Keywords : Modularization; Configurability; Module-based Pricing; Pricing Strategy; Value-based Pricing; Modularisering; Konfigurerbarhet; Modulbaserad prissättning; Prissättningsstrategi; Värdebaserad prissättning;

    Abstract : Modularity has the possibility to fulfil a wide range of customer requirements by using relatively few input components. The benefits of modularization from an engineering perspective have been confirmed repeatedly by multiple researchers, but less attention has been drawn to the question of how to effectively price the large number of variants of top-level configurations. READ MORE

  4. 3. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE

  5. 4. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Furberg; Anna Naumburg; [2019]
    Keywords : Servitization; Digitalization; Business Model Innovation; Value Creation; Tjänstefiering; digitalisering; affärsmodellsinnovation; värdeskapande;

    Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE

  6. 5. Asset pricing and risk evaluation in the housing market : An empirical analysis of the Swedish housing market

    University essay from KTH/Fastigheter och byggande

    Author : Panagiotis Matiakis; [2019]
    Keywords : Risk assessment; Swedish housing market; asset pricing; quantitative analysis; beta modelling; causal relationship; Risk analys; Svensk bostadsmarknad; tillgångsvärdering; kvantitativ analys; beta modellering; orsakssamband;

    Abstract : During the recent years, the Swedish housing market has developed into a topic of major interest, both domestically and internationally. The sky-rocketing prices, the uprising demand together with the housing shortage, and the market bubble ongoing debate, have resulted in the discussion of risk being more relevant than ever before. READ MORE