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Showing result 1 - 5 of 29 essays matching the above criteria.

  1. 1. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Gentrit Beqiri; Mathias King Lykkegaard; [2023]
    Keywords : Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

    Abstract : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. READ MORE

  3. 2. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Jesper Carlzén; Oscar Thornton Wallén; [2023]
    Keywords : International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

    Abstract : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. READ MORE

  4. 3. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  5. 4. A model for predicting the win propensity of new B2B opportunities across multiple companies

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Simon Persson; [2022]
    Keywords : CRM; B2B; Win propensity prediction; Sales; Supervised Learning; Machine Learning; CRM; B2B; Förutsägelse av affärsmöjligheter; Försäljning; Väglett lärande; Maskininlärning;

    Abstract : For a sales representative, a complex part of their work is determining the outcome of a potential deal with a customer. Most (if not all) processes today are based on guesses and gut feelings, making it hard to track progress. READ MORE

  6. 5. Nötboskap i en geografiskt avgränsad distributionskedja : en kvalitativ fallstudie om lokalproducerat nötkött och dess mervärden

    University essay from SLU/Dept. of Economics

    Author : Izabelle Fahlgren; Amanda Larsson; [2022]
    Keywords : Distributionskedja; lokalproducerat; mervärden; nötboskap; närproducerat;

    Abstract : Coronapandemin har bidragit till att fler konsumenter fått ett större allmänt intresse kring lokalproducerade livsmedel. Det kan gynna den geografiska samhörigheten i form av en ökad sysselsättning och en levande landsbygd. Det kan också stimulera den lokala ekonomin, då produktionen och försäljning stannar i närområdet. READ MORE