Essays about: "Sport Sponsorship"

Showing result 6 - 10 of 37 essays containing the words Sport Sponsorship.

1. 6. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Cecilia Hansson; Hilda Jonasson; [2022]
   Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

   Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

3. 7. From Champagne showers to the back of the grid: A case study of Williams Racing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
   Keywords : Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

   Abstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE

4. 8. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Keywords : sports marketing;

   Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

5. 9. Sponsorship for Women in Motorsport : A Study about which Criteria that Attracts Companies to Sponsor Women in Motorsport

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Jessica Bäckman; Carolina Mella; [2020]
   Keywords : Sponsorship; Women in Motorsport; Selection criteria;

   Abstract : A sponsorship within sports can be based on different criteria depending on what type of company you ask. Thus, it is important for the athletes to be able to present the most attractive criteria within their sponsorship proposals. READ MORE

6. 10. Examining the Fans’ Perception of Sponsorship Fit in eSports

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
   Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

   Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE