Essays about: "Stephanie Wiebach"

Found 1 essay containing the words Stephanie Wiebach.

  1. 1. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE