Essays about: "The effect of internal marketing thesis"
Showing result 1 - 5 of 9 essays containing the words The effect of internal marketing thesis.
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1. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE
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2. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE
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3. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. READ MORE
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4. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE
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5. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC
University essay from Umeå universitet/FöretagsekonomiAbstract : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. READ MORE
