Essays about: "advantages and disadvantages of relationship marketing"
Showing result 1 - 5 of 8 essays containing the words advantages and disadvantages of relationship marketing.
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1. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE
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2. Examines the benefits of social media marketing in contrast to traditional advertising
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE
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3. Marketing Mix Modelling from the multiple regression perspective
University essay from KTH/Matematisk statistikAbstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE
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4. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE
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5. Panos Emporio, Extending the Brand
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE