Essays about: "brand switching"

Showing result 11 - 15 of 25 essays containing the words brand switching.

1. 11. The Social Media Influencer and Brand Switching.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amber Gulamali; Julia Persson; [2017]
   Keywords : Social Media Influencer; Brand Switching; Instagram; Business and Economics;

   Abstract : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. READ MORE

3. 12. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Lopez; Tianyao Zhang; [2017]
   Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

   Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE

4. 13. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Alexis Tubulekas; [2017]
   Keywords : Personalized communication; personalized email; loyalty program; customer communication;

   Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE

5. 14. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Susan Timmerman; Christina Hajszan; [2016]
   Keywords : Out-of-Stock; Stock-out; Promotion; Price promotion; Consumer decisionmaking; Consumer behaviour; Grocery retail; Business and Economics;

   Abstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE

6. 15. The Usage of English in Swedish TV Commercials

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Sandra Fransson; [2014-02-13]
   Keywords : Global English; Code-switching;

   Abstract : The aim of this essay is to study the usage of English in Swedish TV commercials; mainly how much English is used, and whether this depends on factors such as channel, time of day, target audience, and product/service being advertised. In total, 247 commercials were studied. READ MORE